Friday, December 5, 2014

The Off Season

The Off Season
By: Eva Mossberg

Everyone has a favorite season; the one where you feel on top of the world, high on endorphins setting PR's on a weekly basis. Mine is September, because where I live,the heat and humidity give way to cool, crisp air that's much easier on your body. 

Then there is the off- season.  Not off-season as in shoulder season when it's not generally considered prime time to run and/or compete. I'm talking about the sucky, miserable part of the year where you are simply Off. Your. Game. 

You wake up feeling like someone inserted a drain into your body at night,  extracting every ounce of energy. In desperation, you look around for the container where it all went but there is none to be found. Ugh. Getting moving is tough, the body just plain heavy. Was it all the turkey you ate?  The lack of daylight? 

Well, whatever it is,  we all know from experience that exercising will make us feel better. We lace up our shoes, and take to the dark,  deserted streets, lit up like Christmas trees,  covered from head to toe in protective gear. But wait!  The shoes.. what's wrong with the shoes? Did someone put LED lights in them?  We know of course the answer is no, so we trudge on, dreaming of longer days and birdsong. 



Sunday, November 9, 2014


                                                     On Identification - Happy Running Safety Month
                                                                                 By: Eva Mossberg

                                                                    Photo taken and submitted by Eva Mossberg

RoadID: A dog tag for humans for when found in a less than ideal physical and mental condition, allowing emergency medical technicians easy access to personal identification, medical information, and emergency contacts. 

After many years of putting myself out there: running in the road at, or before dusk in the dark; cycling on narrow, windy, sometimes slippery roads, cars zipping by at sixty miles per hour; swimming in an ocean stirred up at times by a hurricane, chest-high surf breaking on top of my head without warning, I finally went to www.roadID.com to order what I consider a form of cheap and simple life insurance: 

I breeze through line 1: Name and year of birth. Easy! 

I get stuck on line 2: City/State - hmm... My family is an ocean away, I recently moved across the state, I own a house 125 miles away from where I work, but I live locally.  Where is the home of a gypsy? After some deliberation, I settle on entering the address where my car is registered. 

Line 3: Emergency contact. Darn it. For me, this process is getting harder line by line. Family members three thousand miles away can barely help in an emergency; my emergency contacts of six years now lives two hours away; I don't feel comfortable providing the names of my new-found friends - they barely know me! I sigh and decide that an accident can happen anywhere, so location doesn't matter too much...  Fortunately, roadID has the option of an interactive account which can be updated online anytime, so if I move, have to add medical information, or new emergency contacts, I can easily do so.  

Payment and Shipping Method: Phew, back to easy stuff. 

I fill it out and hit send. 

Three days later it's in my mail box. I activate it online, put my fire engine red, 3M reflective, washable roadID bracelet on my wrist, ready to take on the world. This time with an added layer of safety, because no amount of reflectors and lights help you once you have been hit... 

​Be safe! ​

Monday, October 27, 2014



Speed Work
By: Eva Mossberg

 Speed Work
Kenyan distance runner Kip Lagat once said when asked why his country produces so many great runners “It’s the road signs, “Beware of Lions”. 

Every competitive runner tries to improve his or her time, to “run a better split” which in layman’s terms translates to run a shorter time over a pre-determined distance. In the U.S. we measure minutes/mile. Most of the rest of the world measures in kilometers.  Regardless of the measurement used, the idea is the same: you try to improve your own time, or beat the competition across the finish line. 

I was never that serious a runner - I actually sort of fell into it when a friend needed a running partner for a Valentine’s Day race in Bradford. I was 30 years old.  

But working seventy plus hours per week, leaving little time to switch off, running quickly became my form of meditation, and when life threw me lemons, the distance increased from six kilometers to 13.1 miles. I stopped running with music, and instead let the pitter patter of my feet transcend me to a peaceful state of mind where I thought of nothing at all, yet somehow, I gained a lot of clarity. I ran my first half marathon in 2002. 

Twelve years of running meditation ensued. I ran a small number of short races as well, but it was, as a fellow runner put it:  “not about the time I ran; it was about the time I had running”. 

I have read somewhere that 80% of runners have sustained some form of injury in their “career” of running. I was no exception. After a stress fracture and knee surgery I finally got smarter and listened to my body: I started cross training and entered my first triathlon in 2012, very much like when I started running: somewhat by chance and a “Why not?” attitude. 

Earlier this year I relocated for work, and joined the local triathlon team, primarily for social reasons: It’s not easy moving to a new town by yourself. Especially not when you have already put in your years socializing after work with co-workers over a bunch of drinks. 

Birds chirping, I jogged down to the track early one morning for my first track workout. My first track workout ever. I saw a small group of women come around the gray cinder track that runs on the outside of the "real" track, one turning her head and blowing hard to clear her nose, snot rockets flying everywhere. Triathletes. It takes one to know one.  

​After a quick introduction to the track, related etiquette and an explanation of the prescribed workout (who knew one lap is 800 meters!?), we completed the set, doing the best we could, egging each other on, pushing ourselves to go faster, to do better.

The summer went by, our track workouts occasionally broken up by a trail run. The other women had fancy watches telling them the exact pace they ran- I just did the best I could, but noticed I was getting stronger and faster, chasing the heels of the two fastest runners in the group and setting the pace on trail runs.

Proof is in the pudding, and the improvement took me by surprise in my favorite race, the Wallis Sands Triathlon in Rye Beach, NH this past September: After swimming ⅓ of a mile in the Atlantic ocean and cycling 14.5 miles, I felt strong for the 5k run, but still had no fancy watch telling me the raw data: I just ran the best I could.  

Across the finish line I got the answer: I had run an average pace of 7.08 minutes/mile - well over a minute faster/mile compared to the same race two years earlier. It put me on the podium.

So if you are looking to get faster, move to Kenya or head down to the track.
Photo: Copyright Eva Mossberg- 11th place overall female finish and second place in her age bracket


Runmino Welcomes Sam Singer As New Sales Rep!

Runmino is pleased to announce the newest member of our team - Sam Singer.   Sam comes to us with not just sales experience, but is an avid runner himself.   He will be the first line of contact for many of our retailers nationwide.   We welcome you aboard, Sam!  We are sure you will have a lot of great things to contribute to our growing company. 


"It is great to be a part of the Mino team! My name is Sam Singer and I started running a couple of years ago after reading Born to Run by Chris McDougall, and I have been hooked ever since! I have run a few half marathons, my first full this fall, and I can't wait to run more. I have started my own all-natural chewing gum company, and I am excited to bring my sales experience and running passion to a great and important product."

Friday, October 24, 2014


Introducing- The Mino!
By: Erin Ernest
Social Media Coordinator

     When Aaron Burke,  CEO of Paraware, LLC was writing his graduate school thesis, he had big ideas in mind.  He was brushing his teeth one morning and it came to him that toothbrushes had a strip on them to let users know when they were worn out and when it was time to replace them.   Burke had just taken up running again and thought to himself how wonderful it would be if there was a way for his running shoes to make that same determination for him; and thus keep him from running on worn out shoes that would make him more prone to injury.   That day, the idea for the mino was born. 

     Most running specialty stores tell customers that it's best to replace your shoes every 300-500 miles in order to avoid injuries.   This wide range of mile leaves a big chance for error as every runner is unique.  Two runners could get a different lifespan out of the same pair of shoes depending on a wide range of factors such as stride and weight.    The mino resolves the problem, by sliding right under the sock liner of any pair of running shoes that is measured in compression life and measuring each compression the runner makes rather than simply measuring the mileage.  The mino comes equipped with 6 LED lights that gradually light up by pressing down on them to let the runner know where exactly in a lifespan their shoe is.   All a runner needs to do is lift up their sock liner every 3-4 weeks to chart progress.   When the last light is lit, it indicates to the runner that it's time to get a new pair of running shoes or risk the chances of injury. 

     Many customers question the comfort level of the mino as it slides under the sock liner of your shoe.  The mino is very thin at roughly 2.5 mm thick, and we also include a "spacer" for the other shoe, should you feel off balance.  Many of our customers indicate to us that they only feel the mino in their shoe for the first couple of minutes it's in the shoe, then they don't even know it's there. 



     Paraware LLC, the maker of the mino is a Boston based start up with a small, but spirited team of dedicated folks focused on customer service.  It is our belief that you should be able to "run worry free" and enjoy the scenery and head clearing opportunity that running affords you - not be worried about running the risk of injury due to running in shoes that are past their prime!   Stay tuned to our blog for a wide range of interesting topics submitted by both our staff and our readers.   If you ever have a topic of interest for us or want to share your thoughts with us, we'd be happy to post them here on our blog for you.   Send your ideas to us at runner@parawarellc.com. 

Happy (and injury free) running!